Walt Disney with pirate models for Talk Like a Pirate Day
Come to the Grand Reopening of our WWWD Store!
"To all who come to this happy place, welcome!" - Walt Disney (1955)

In the year 2000, we were founded to express appreciation to all of those Cast Members who keep the finest traditions of Disney hospitality and showmanship alive.

WWWD was born out of disaster. At one particular crazy merchandising event, there were a handful of Cast Members that continued to go above and beyond their duties to handle disappointed and angry guests. Their demeanor was beyond amazing and they still were creating a wonderful experience in spite of the circumstances. “You know,” we said to each other. “That’s probably what Walt would have done.”

That night we wished we could have given something to these incredible Cast Members, but what? You can’t tip a cast member but these folks certainly deserved it.

And so the WhatWouldWaltDo pin was born. Purchased and presented by you, the grateful guest, the WWWD pin tells a Cast Member that you appreciate the service they have given you, that they have gone out of their way, and that they have treated you the way you think Walt would have done.

The most common reaction by Cast Members to receiving their WWWD pin is tears. They are just so amazed that guests notice them and their efforts!

Our guests have given pins to everyone from Cynthia Harriss (former president of Disneyland), Matt Ouimett (former president of Disney Cruise Lines and later, Disneyland) to tram attendants in the parking lot. No matter what the job title or level in the company, the reaction is the same, first tears and then, “Wow… what an honor.”

People who feel good produce good results. Many Cast Members have told us that these little WWWD pins keep them doing what they do for guests. And so through your pin presentations you are helping to keep a legacy of service and magic memories alive for your children and grandchildren. We like to think that is how Walt would have wanted it.

We can say nothing but “thank you” to everyone who has become a part of our WhatWouldWaltDo extended family by joining our quest to recognize the best, and those who have joined the ranks of the honored. For those that are new, climb on board and “welcome” to this happy place.



Walt Disney's 100th Anniversary WWWD Pin in red, white and blue.

We know you love Disney trivia, so the red Walt's "W" rendered in its traditional red grease pencil, just as Walt initialed his approval at the studio. The "W" is a facsimile of Walt's actual initial, as opposed to the one used in the trademark of the Walt Disney Company in its many ventures.

Our site features our reproduction of the letters in the original, iconic Disneyland sign.

Our Mission Statement

To preserve Magical Guest experiences through recognizing outstanding Cast Members.

Copyright © 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002 Founder's Legacy Inc.

What Would Walt Do and WWWD are trademarks of Founder's Legacy, Inc.

Founder's Legacy, Inc. is a member of the Disney Store.com Affiliate Network. As such we are authorized to display the Disney Store banner on any or all of our webpages. Founder's Legacy is also listed with The Disneyland Resort Press & Publicity Department, images used are with their permission.

Founder's Legacy, Inc. is not part of The Walt Disney Company. The only other relationship between Founder's Legacy, Inc. and The Walt Disney Company is various members of the Founder's Legacy Inc.'s Board of Directors and/or their family are shareholders in The Walt Disney Company.

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